What’s the difference between Google’s Display Network and other publisher networks?
Google’s Display Network offers text, image, interactive and video ad options[1]. Advertisers are able to target their ads across the Display network in a variety of ways (including opting in and out of particular sites) but need to invest a great deal of time and effort (not to mention know-how) to develop a successful campaign. Lower keyword bids on the Display Network usually result in poorer page placement and, thus, less response[2]. Finally, Google is but one entity in an ocean of publisher networks. If a client is looking for industry-specific traffic then the best choice is to advertise on a vertical network.
THE NTENT DIFFERENCE
Our network features some of the largest sites on the Web across numerous verticals. In addition to the peace of mind you get with a set per-click price and cost per impression, you gain access to our reporting portal along with a dedicated account manager to help make sense of it all. A successful Google campaign takes months to set up and hours a day to manage; NTENT enables you to target your products and services to a customized demographic and provide you with campaign support at no additional cost.
Written by: Peter Simone
[1] “Google AdWords: Where your ads can appear.” http://support.google.com/adwords/answer/1704373?hl=en&ref_topic=1713894
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