Don't know what CPC is? Read into it here Digital Marketing 101: Understanding CPC and SEO.
There are a couple of major differences between a fixed-pricing model (NTENT) and an auction model (AdWords). A Google client might pay less than the cost of a NTENT click to bid on a particular keyword – and bid price is only one component Google’s algorithm uses to determine placement or if an ad is even served[1]. If you’re trying to target the home industry, you might need to bid on several (or dozens) of keywords to ensure your ads appear to the appropriate audience. But if you’re working with a fixed model where every click is the same price (NTENT), the point becomes moot. What’s more, it takes a lot of time and effort to get AdWords to work well[2]; NTENT does the legwork for the client, for no additional cost.
THE NTENT DIFFERENCE
We place your ads next to relevant content on big name brand sites as well as niche publications with highly engage audience. Our technology and in-house optimization experts ensure that your ads are only served next to relevant content and search intent. NTENT takes the guessing out of CPC and CPM: our flat rate cost on clicks or cost per impression model is easy-to-understand. When advertisers work with us they get a dedicated account manager to break down your results at no additional cost, access to in-house creative services and reporting dashboard that is available 24 hours a day.
Written by: Peter Simone
[1] “Google’s 200 Ranking Factors.” http://www.performancemediaplacement.com/Google-Ranking-Factors.asp
[2] “Google AdWords: Pros and Cons.” http://www.hallaminternet.com/2012/google-adwords-pros-and-cons/
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