A/B testing is a great way to optimize your campaign. By testing with different variations of your ad, you will gain valuable insights into what appeals to your customers.
You should be prepared to test: different pictures, calls to action, main body copy and landing pages. Your total test duration should be two to four weeks. Once you have a good grip on what ads are driving traffic and sales you should narrow your scope and focus on two or three iterations of your ad (this depends on what audiences you’re trying to reach). Last, but not least, you should conduct A/B testing multiple times throughout the year to ensure that your messaging is keeping up with seasonal changes and shifting consumer interests.
You could be pleasantly surprised at what you will find with this type of testing.
Written by: Kerstin Recker
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