If you work in the search marketing or search engine optimization industries, chances are that you’re a reader of Search Engine Land. The publishers of this site host a series of events around the world – the Search Marketing Expo (SMX) – covering all things related to search and attracting numerous notable experts and influencers to attend. Most recently, the SMX Advanced show just wrapped up in Seattle, and one of the big takeaways was how search will change in the near future:
- In his keynote speech, Microsoft’s Corporate VP of Information Platform and Experience, Gurdeep Singh Pall, discussed how search today is outdated. I completely agree with Gurdeep, as the concept of typing in a keyword to search something is archaic and has not evolved over in the last decade. Rather, we should be focusing on creating natural and proactive ways to get consumers what they are looking for.
- Google’s head of the webspam team, Matt Cutts, was also in attendance to announce a new update to Google that would help clean up “spammy” queries. This update has been dubbed the “payday loan” algorithm since that particular search term tends to yield irrelevant (and sometimes illegal) results, most often when UK searchers use google.co.uk.
From my perspective, this is all aligned with NTENT’s dedication to continuously improve search to provide better, faster and more relevant results. With search as such an integral part of our everyday lives, it’s important to know that companies are prioritizing ways to make the search experience as best as it can be. Based on the presentations at SMX Advanced, it looks like we’re all headed in the right direction.
No comments:
Post a Comment