Wednesday, June 5, 2013

MediaPost – Brand Images Heighten Paid-Search Ads

If images improve click-through rates and help sell products and services, NTENT may be onto something. The company offers marketers at Web publishers an alternative to Google paid-search ads, adding an image of the product being sold with a 140-character description, and a search box under the listing. The attached engine allows consumers to further the search through an on-site engine

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