Many people confuse SEO (search engine optimization) and SEM (search engine marketing, of which CPC is a part) and interchange the terms. The difference isn’t subtle: SEO has to do with editing a website such that it appears higher in organic listings[1] and can take a lot of time to implement and see results. Efforts put toward SEM can have an immediate impact on your bottom-line. Simply choose a reputable network, create your ads, set a budget and customers will be on their way in a hurry. Many advertisers will hire SEO experts to optimize their site, yet no amount of optimization will land your website in paid listings. And while organic listings are indeed important, SEM allows you to target your message to a particular demographic, intent or any number of important factors[2].
THE NTENT ADVANTAGE
As talented as your SEO expert may be, no one can optimize your site such that it appears next to relevant content on NTENT’s Vertical Content Network partner sites. We’re proud of our network and feature only the best publisher sites and top notch PPC advertisers. Also, we all know good help costs good money; with NTENT you have access to our demographic of engaged users, a customizable message, targeting, ad creation, graphic design, reporting and a dedicated account manager to tie everything together – all at no additional cost. What’s more, the quality traffic you’ll drive to your site through an NTENT campaign may actually improve your organic search results.
Take a dive into a previous article on Flat Rate Cost Per Click (CPC) vs. Real Time Bid Costs.
Written by: Peter Simone
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